AUG 10, 2017

Keywords META, Why We Don’t Use Them

Keyword Research is a process performed by our in house SEO consultants

This is now great for digital marketing teams as they can now focus on content and create compelling content for the user. For the user this also means that when they are searching search engines such as google they get the results they actually need or want.

This creates a content driven culture and better internet for us all..

If you need more information on how we can help you with seo or pccplease contact Norwich Media today

What Does This Mean?

In October of that same year, 2009, at SMX East, Yahoo! announced they no longer use the meta keywords tag anymore either. This turned out to be not entirely true, as they do index them, but they won’t help you one bit.

Bing also stated in 2014:


“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to bots plying the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster.”

Earlier, they even implied that using them — the wrong way — could work against you, because it’s rather seen as a spam signal than a ranking signal.


So don’t waste your time on the meta keywords tag. Instead of thinking about which keywords to put in that silly tag for 5 minutes, think about your content for 5 minutes longer. Really. It’s worth it. Or spend your time doing actual keyword research, because while the meta keywords tag is dead, keywords are still very much alive.

The full history of the meta keywords tag’s demise. Already in September 2009, Google announced officially what was true for years back then: “Google does not use the keywords meta tag in web ranking”. Matt Cutts explained it in a video:

The Downfall of the Keyword META Tag

If this sounds like you’re asking Google directly to just rank you for whatever keyword you want: that’s what it was. If you think “that’s too easy”: you’re right, it turned out to be. Of course, as the web became more commercial, people started spamming this keywords element and search engines began ignoring it.

Keywords are an important process to any digital marketing process

The meta keywords date back to 1995. People were searching the world wide web using search engines such as Yahoo in its day. You could add a meta tag on a page, indicating that page’s main keywords. It looked something like this:This meta keywords element (like all meta elements) is invisible to visitors but visible to search engines. The keywords you put into this element’s content attribute would then be used as a ranking factor by the search engines. (SERP).

What are META Keywords?

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